THE DESIGN PROCESS

IGNITING YOUR VISION STARTS WITH YOU, WE JUST ADD FUEL TO THE FLAME!

Before beginning the design phase in your visual branding project, it's important to do some business soul searching.  Reflecting on who you are as a business, how you want to visually represent yourself and what your goals are.  It's really worth the effort to take your time and dig deep.  Embracing this process will help ensure that your new visuals perfectly embodies your business and its personality.

That's why compiling objectives and the brand discovery phase is the first step in fueling the design process.  Filling out our Design Questionnaire and Branding Workbook helps us gather visual inspiration not only to mark the beginning of our time collaborating together, but also aids us in building a strong, meaningful, authentic brand style.

EXPLORE  +  SPARK

First we need to chat!  We want to learn about your business/organization, vision, big picture goals and what you have in mind for your project.  We may also gather visual inspiration and we will ask you to complete our Branding Workbook, if we're developing a new brand, or our Design Questionnaire to ensure we are catering to your specific needs.  This helps bring focus to the project and gives us a better idea of what you're envisioning. 

DESIGN  +  IGNITE

Now that we have a clear direction and we've gathered our inspiration, I will start designing and send you concepts of what I’ve created. Then we'll revise and refine based on your feedback, to perfect the design. Collaboration is key -- the best final products will come when we work as a team. And I want you to be thrilled with the final product!

EXECUTE  +  FUEL

After finalizing the design, we bring things to fruition. Depending on your project, this may involve designing accompanying collateral pieces, launching a website, coordinating with printers for your print pieces, etc. The goal is depth and consistency -- your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented.